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1953 Coppi Jersey Replica Auction

1953 Coppi Jersey Replica Auction

Il Campionissimo, Fausto Coppi, won the World Champion jersey in 1953 and wore the beautiful, “rainbow” jersey donated by Elda De Marchi to celebrate his victory at the Road World Championships in Lugano, Switzerland.


The only exact replica in the world:

Made with exactly the same materials, with the same machinery, by the same designer, and to the same specifications, this replica jersey is truly one of a kind.
Elda De Marchi herself has made this replica jersey on a semi-automatic warp-knit, 12-gauge vintage machine.
This is the same machine that was used in the 1950s to make the original.


The Digital Twin

De Marchi is issuing the World's First Digital Authentic Good™ (DAG) Token. This one-of-a-kind digital asset is an exact 3D digital rendering the original 1953 jersey in its current state. It shows the same detailed signs of aging that the original jersey has today.

Owning this Digital Twin will enable you to:

    • Guarantee the authenticity of this historic artifact and prove ownership of both the physical and digital jerseys through the use of cutting edge Blockchain technology

    • Earn continuous passive royalties through De Marchi jersey licensing agreements, amounting to 50% of the earnings
    • Gain access to a whole new digital world, including usage in digital environments, trading on digital marketplaces and sharing on social media.


      Auction Kickoff at Eurobike 2019

      Check out the recap video of our launch event at Eurobike 2019!